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Unveiling the Blueprint for Data Analytics with Airtasker

We were honored to present at Airtasker's Craft Week in March 2024, a dedicated week aimed at collective learning and upskilling across the entire organisation. It was an opportunity for us to share insights on the blueprint for effective data analytics.

The DNA of a Data Analyst

Every successful data analytics initiative starts with the right people. We delved into the essential traits that define the DNA of a data analyst – from commercial acumen and critical thinking to technical proficiency and effective communication skills. At EdgeRed, we recognise that data analysis goes beyond number-crunching; it's about extracting meaningful insights that drive actionable outcomes.

Building Blocks for Effective Data Analytics

Data analytics encompasses both process and technology. In our session, we discussed the foundational building blocks for effective data analytics, covering everything from data cleansing to visualisation and machine learning. Supported by robust governance processes, businesses can ensure the accuracy and reliability of their insights.

Problem-Solving Framework

At the heart of every data analytics endeavor lies a problem waiting to be solved. We've explored a problem-solving framework crafted to assist analysts in prioritising their finite resources and, most significantly, ensuring consistency in addressing issues. By engaging the appropriate stakeholders from the outset, framing business objectives, and conducting feasibility tests, our aim is to operate in an agile and iterative manner. This approach enables businesses to swiftly unlock the value of their data and prioritise the right outcomes.

EdgeRed x Airtasker

Closing Remarks

Data analytics transcends being merely a tool – it embodies a mindset, a skillset, and a strategic imperative. By embracing the blueprint for effective data analytics, businesses can unlock the full potential of their data, empowering insights and driving tangible results.


  • Uphold principles of data privacy and ethical framework to maintain trust and integrity.

  • Optimise resources (time and money) through smart prioritisation and continuous iterations.

Future trends:

  • Rise of NLP and conversational AI for intuitive data interactions.

  • Emphasise transparency in data analytics practices to build trust with stakeholders.

  • Centralised data models and self-service analytics tools will become more user-friendly and intuitive for greater adoption

At EdgeRed, we're dedicated to assisting our clients in navigating the ever-evolving landscape of data analytics, one insight at a time. Special shout out to Calvin Ng, VP of Data at Airtasker for the invitation. We extend our heartfelt gratitude to Airtasker for the opportunity to share our knowledge and passion for data analytics, and for being such a dynamic and engaged audience!


About EdgeRed

​EdgeRed is an Australian boutique consultancy specialising in data and analytics. We draw value and insights through data science and artificial intelligence to help companies make faster and smarter decisions.

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