Meet the Team

Data is at the heart of EdgeRed. Founded by like-minded individuals who met while working together at Quantium, we specialise in delivering fast-paced, high-quality data and analytics outcomes for your business. 

We would love to speak to you about how you can put data at the core of your business. 

Howard Gu

Co-Founder / Partner

Howard is an analytics consultant specialising  in helping businesses at all levels of maturity become smarter with their data


Formerly a Senior Consultant at Quantium and Analytics Consultant at HoustonKemp, he has worked with Australia's biggest datasets and organisations across financial services, retail (including loyalty programs), telco, property and vehicle/mobile GPS probes

Email Howard

Monica Ly

Co-Founder / Partner

Monica comes from an analytics & strategy background, specialising in customer analytics, banking datasets, data matching and linking, and data governance.


Prior to co-founding EdgeRed, Monica was a former Insights Manager at Macquarie Bank and Consultant at Quantium and Equifax. She has an eye for turning raw disparate datasets into a valuable commercial business asset.

Email Monica

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Manfred is an experienced Data Analyst, with background in computer science and statistics. Prior to EdgeRed, Manfred was a developer at Quantium. He is currently completing a Masters in IT in UNSW

BCom BSc (Comp Sc)



Previously a Software Engineer, Krishna brings with him experience in application development and systems optimisation. Krishna is currently pursuing a Masters in IT from USyd

BE (Electronics) (Hons)



Wil graduated from USyd with a Master of Economics. He is passionate in applying his experience in research and machine learning models to derive actionable insights for clients

MEc (Econometrics)


EdgeRed Analytics Pty Limited (ABN 50 623 103 819)

Level 3, 14 Martin Place, Sydney, NSW 2000, Australia


We are always on the lookout for passionate data specialists to join our team. Please send your resume to