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Unlocking Consumer Loyalty Through Data: EdgeRed at Goldman Sachs Digital Consumer Conference

EdgeRed x Goldman Sachs

We're thrilled to share that EdgeRed was recently invited by Goldman Sachs to participate in their Digital Consumer Conference. Howard Gu, our Co-founder, took the stage alongside two other CEOs, contributing to a panel discussion centered around the pivotal role data and analytics play in shaping and sustaining consumer loyalty.

EdgeRed - Goldman Sachs - Consumer Loyalty & Data
Lisa Deng (Consumer Analyst, Goldman Sachs) & Howard Gu (Co-Founder, EdgeRed)

Howard Gu, Co-founder of EdgeRed Analytics, shared his insights during the panel:

  • "In the digital era, understanding and leveraging consumer data is the key to fostering long-term loyalty. It's not just about collecting data; it's about translating that data into meaningful insights that drive customer engagement."

  • "Consumer expectations are evolving rapidly. By harnessing advanced analytics, we empower businesses to stay ahead, anticipate customer needs, and deliver personalised experiences that resonate."

  • "The landscape of consumer loyalty is dynamic. It's not a one-size-fits-all approach. Tailoring strategies based on data-driven insights allows businesses to create authentic connections with their customers."

The insightful panel, expertly moderated by Lisa Deng, Consumer Analyst at Goldman Sachs, delved into the nuances of utilizing data analytics to build and sustain loyalty in the ever-evolving digital consumer landscape.

We extend our gratitude to Goldman Sachs for this opportunity and appreciate Lisa Deng for guiding the discussion. It was a fantastic experience sharing our perspectives on data, analytics, and consumer loyalty. Stay tuned for more updates as we continue to navigate and contribute to the forefront of data-driven insights!


About EdgeRed

​EdgeRed is an Australian boutique consultancy specialising in data and analytics. We draw value and insights through data science and artificial intelligence to help companies make faster and smarter decisions.

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