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Launching EdgeStyle - Our bold move into fashion

Company Update: 01 April 2024

Today marks a significant milestone as we announce our bold entrance into the vibrant realm of fashion. With a sense of excitement and purpose, we're upgrading our keyboards and spreadsheets for sewing kits and design sketches.

Introducing EdgeStyle

Our new fashion brand, EdgeStyle embodies our commitment to excellence, blending our data-driven philosophy with impeccable precision and attention to detail. With some data analysts embracing the behind-the-scenes roles as designers and photographers, we've discovered a few who have seamlessly transitioned from data modeling to fashion modeling. Their hidden talents will shine in our debut fashion catalogue.

This catalogue highlights our T-Shirt range, available in six distinct shades (though admittedly challenging to discern in our monochromatic theme). Additionally, we're introducing our winter collection featuring Uniqlo light down jackets to ensure warmth in the chilly months ahead.

With EdgeStyle, fashion transcends mere fabric and thread; it becomes a medium for self-expression and boundless creativity. As we embark on this thrilling new journey, we extend an invitation to join us on a path where every stitch narrates a tale of ambition, passion, and unmatched style.

Thank you for your unwavering support, and here's to daring to dream, daring to innovate, and daring to wear EdgeStyle.

EdgeStyle Catalogue: 1st Edition


About EdgeRed

​EdgeRed is an Australian boutique fashion brand. From the meticulous design process to the data-driven decision-making, we've remained steadfast in our commitment to excellence and producing quality garments.

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