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Westpac Analytics Summit 2019: Our collaboration with Woolworths

EdgeRed x Westpac x Woolworths

Today, we had the privilege of presenting at the Westpac Analytics Summit, and we were thrilled to have our Co-founder, Howard Gu, join us alongside Charlie Wang, the Senior Strategy Manager at Woolworths, for an engaging co-presentation.

Our Speakers

EdgeRed: Howard Gu (Co-Founder, EdgeRed)

Co-founder, EdgeRed

Howard is a data scientist and senior consultant specialising in applying advanced analytics techniques to any form of business data. He has delivered a number of commercially successful projects across customer loyalty, capacity planning, store clustering and range optimisation.

EdgeRed: Charlie Wang (Woolworths)

Senior Strategy Manager, Woolworths

Charlie Wang brings a wealth of strategic expertise to the table with four years of experience at Woolworths, where he played a pivotal role in strategy and analytics. Prior to his tenure at Woolworths, Charlie served as a Senior Consultant at Deloitte. Renowned for his sharp acumen and relentless drive, Charlie thrives in fast-paced environments, leveraging data with precision to optimize operations and drive profitability.


Recap of the session

Westpac Analytics Summit - Charlie Wang (Woolworths) & Howard Gu (EdgeRed)
Westpac Analytics Summit - Charlie Wang (Woolworths) & Howard Gu (EdgeRed)

Westpac Analytics Summit - Charlie Wang (Woolworths) & Howard Gu (EdgeRed)

Together, we showcased the transformative power of leveraging data, analytics, and automation to significantly reduce manual work, enhance strategic visual presentations, and revolutionise day-to-day project management. It was especially exciting for us to share the innovative work we've done in collaboration with Woolworths.

In addition to automating 95% of the creation of strategic insight presentations and streamlining operational workflows, one of our favorite outcomes is the personalised email sent to every individual every Monday morning. This email details pending projects and milestones, helping individuals plan out their week efficiently.

We extend our heartfelt thanks to Westpac for hosting this fantastic event and providing us with the opportunity to be part of it. Special thanks to Charlie for taking the time to co-present our work with Woolworths!


About EdgeRed

​EdgeRed is an Australian boutique consultancy specialising in data and analytics. We draw value and insights through data science and artificial intelligence to help companies make faster and smarter decisions.

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