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Howard Gu


BCom (Actuarial & Finance)


Our Co-Founder

About Howard

Howard is a data scientist and senior consultant specialising in applying advanced analytics techniques to any form of business data. He has delivered a number of commercially successful projects across customer loyalty, capacity planning, store clustering and range optimisation. 

He has worked with some of the biggest datasets and have delivered impactful solutions to leading Australian companies, including Woolworths, Westpac, Qantas Loyalty and the Australian Football League.


Howard is able to identify and build pragmatic solutions when using data to solve a business problem, and focuses on delivering tangible results to his clients quickly and refining it through successive iterations.

Howard is a basketball lover and avid NBA follower. If he’s not shooting hoops, he can be found playing computer games at home or taking his two lovable dogs for walks.

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